Partnership strengthens the Canadian Beef Cattle Check-Off program
The Veal Farmers of Ontario (VFO) and the Canadian Beef Check-Off Agency (the Agency) are pleased to announce they have entered into agreements to strengthen Canadian veal marketing as a part of the larger Canadian beef and veal marketing initiative.
“This agreement between our two organizations ensures that VFO is meeting its obligations while at the same time providing value to both organizations with respect to programs and initiatives that will benefit our members and strengthen the overall Canadian Beef Cattle Check-Off program,” said Tom Kroesbergen, VFO Chair.
“For our VFO members, it is very important to understand that there is no change to the licence fee rates or the amount being deducted from each head of veal cattle sold,” said Jennifer Haley, VFO Executive Director. VFO will be internally allocating a portion of its licence fees to be remitted to the Agency and will have full control over how these funds are allocated to veal-specific programs.
Haley also explains that one of the additional benefits of the agreements will be the ability of the Agency to collect and remit to VFO licence fees on Ontario veal cattle that are processed outside of Ontario.
The Agreements will provide the opportunity for additional investments to be made into veal programming and marketing activities both domestically and in high-value global markets.
“As part of our overall strategic vision, VFO believes it is important to leverage the excellent marketing resources and infrastructure that are already in place with Canada Beef and we look forward to partnering with them to promote Canadian Veal both domestically and in export markets,” added Haley.
Agency Chair Chad Ross is confident the new Service and Collection Agreements will set up both organizations for success.
“We have worked hard to structure the Agreements in a way that ensures we can work together to bring more value for veal producers in Canada,” said Ross. “We continue to be committed to measurable returns for the check-off and import levy that are invested in our country, and that includes our veal producers as well.”
“Adding a member to the Agency’s Marketing Committee whose focus is veal marketing adds value to the skill set of our committee as a whole,” said Melinda German, General Manager of the Agency.
The Agreements between the Agency and VFO create consistency and aligned processes after the separation of VFO from the Beef Farmers of Ontario in 2015.
Find the full news release here.
Ontario’s meat and poultry sector welcomes $25 million Strategic Agri-Food Processing Fund to enhance processing capacity and food security
Nov 05, 2021
Ontario’s processing, livestock and farm organizations welcome the announcement made by provincial government that they will invest $25 million to help strengthen food processing capacity in Ontario. The Strategic Agri-Food Processing Fund comes in response to key issues brought to the Government through Livestock Processing Capacity Working Group, which included several key industry organizations working […]Read News
Veal Farmers of Ontario announces leadership for 2021
Mar 16, 2021
March 16, 2021 – Veal Farmers of Ontario (VFO) is pleased to announce the re-election of Pascal Bouilly as Chair and the election of Cameron Knip as Vice Chair, at a recent meeting of the Board of Directors.Read News
Annual VFO Board of Director’s Award winner announced
Mar 04, 2021
Recognizing dedication and service to the veal cattle industry Veal Farmers of Ontario (VFO) was pleased to announce this year’s VFO Board of Director’s Award winner at its recent Virtual Annual General Meeting held on March 3, 2021. The VFO Board of Director’s Award recognizesthe contributions that many make to help the VFO Board achieve […]Read News
VFO’s regulations amended to include veal cattle sold in sales barns
Dec 17, 2020
Amendments provide clarity and broaden definition of veal cattle Veal Farmers of Ontario (VFO) is pleased to announce that amendments to the VFO regulations that update the definitions of veal cattle and now include the collection of licence fees on veal cattle sold in sales barns will come into effect on January 1st, 2021. VFO […]Read News