VFO enters into agreements with the Canadian Beef Check-Off Agency
Partnership strengthens the Canadian Beef Cattle Check-Off program
The Veal Farmers of Ontario (VFO) and the Canadian Beef Check-Off Agency (the Agency) are pleased to announce they have entered into agreements to strengthen Canadian veal marketing as a part of the larger Canadian beef and veal marketing initiative.
“This agreement between our two organizations ensures that VFO is meeting its obligations while at the same time providing value to both organizations with respect to programs and initiatives that will benefit our members and strengthen the overall Canadian Beef Cattle Check-Off program,” said Tom Kroesbergen, VFO Chair.
“For our VFO members, it is very important to understand that there is no change to the licence fee rates or the amount being deducted from each head of veal cattle sold,” said Jennifer Haley, VFO Executive Director. VFO will be internally allocating a portion of its licence fees to be remitted to the Agency and will have full control over how these funds are allocated to veal-specific programs.
Haley also explains that one of the additional benefits of the agreements will be the ability of the Agency to collect and remit to VFO licence fees on Ontario veal cattle that are processed outside of Ontario.
The Agreements will provide the opportunity for additional investments to be made into veal programming and marketing activities both domestically and in high-value global markets.
“As part of our overall strategic vision, VFO believes it is important to leverage the excellent marketing resources and infrastructure that are already in place with Canada Beef and we look forward to partnering with them to promote Canadian Veal both domestically and in export markets,” added Haley.
Agency Chair Chad Ross is confident the new Service and Collection Agreements will set up both organizations for success.
“We have worked hard to structure the Agreements in a way that ensures we can work together to bring more value for veal producers in Canada,” said Ross. “We continue to be committed to measurable returns for the check-off and import levy that are invested in our country, and that includes our veal producers as well.”
“Adding a member to the Agency’s Marketing Committee whose focus is veal marketing adds value to the skill set of our committee as a whole,” said Melinda German, General Manager of the Agency.
The Agreements between the Agency and VFO create consistency and aligned processes after the separation of VFO from the Beef Farmers of Ontario in 2015.
Find the full news release here.
Joint statement from Ontario’s farm leaders
May 31, 2023
The leadership of Ontario’s agricultural organizations named below are pleased to find common ground with the Ontario government in respect to protecting farmland under the proposed Provincial Planning Statement, with thanks to Premier Doug Ford, Minister of Agriculture, Food and Rural Affairs Lisa Thompson and Minister of Municipal Affairs and Housing Steve Clark, for their […]Read News
VFO STATEMENT: Joint Statement from Ontario’s Farm Leaders on Bill 97 and Proposed Provincial Planning Statement
May 19, 2023
Agricultural land is an important resource that must be protected and maintained so that we can continue to grow and raise food that feeds Ontario and the world. Prime agricultural land is being developed at a staggering pace and this pressure of decreased availability makes it even harder for young farmers to be able to […]Read News
Veal Farmers of Ontario announces new leadership for 2023
Mar 10, 2023
Veal Farmers of Ontario (VFO) is pleased to announce the election of Middlesex County veal producer Phil Kroesbergen as Chair and Dylan Yantzi as Vice Chair, at a recent meeting of the Board of Directors. Kroesbergen, who joined the Board in 2017, farms full-time with his father and brother near Strathroy. Their family operation, Creekside […]Read News
Annual VFO Board of Director’s Award winner announced
Mar 10, 2023
Veal Farmers of Ontario (VFO) was pleased to announce this year’s VFO Board of Director’s Award winner at its recent Annual General Meeting and Producer Education Day held Wednesday, March 8, 2023, in Elora, Ontario. The VFO Board of Director’s Award recognizes the contributions that many make to help the VFO Board achieve our mandate […]Read News